Post image for Extras: 4 THINGS TO AVOID DOING ON TIKTOK

by Aveline MacQuoid on June 7, 2021

in Extras

4 things to avoid doing on TikTok

Have you thought about creating your very own TikTok account, but have no idea what you should be posting or how you should go about it? Are you not having much success on TikTok and want to know what you could be doing wrong?

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These days, social media is incredibly massive and just about everyone has some form or other social media account. Of these incredibly popular platforms, the biggest by far, despite being the newest social media platform, with over a billion active monthly users, is TikTok. TikTok has become a huge force in recent years, and with so many growth services like TokUpgrade where users can buy TikTok followers, it’s not very surprising. This is a social media platform where you can post short form videos for you friends, family, and followers to see.

There are so many different challenges and trends that have gone viral and many people enjoy recreating other user’s content. It is incredibly easy to go viral on the platform, especially if you make use of trending challenges. If you are new to TikTok, it can be easy not to know what you should post or make common mistakes. If you need some help, here are 4 things to avoid doing on TikTok.

The wrong type of videos

When it comes to TikTok, you need to remember that it is a slightly different platform to the rest of the other social media platforms and you need to adjust your content to suit the style of TikTok. TikTok is a platform that is all about being your most authentic and genuine self, and posting in the moment. When you think about other social media platforms such as Instagram, you think of people showing only the very best parts of their lives with the most glamorous and luxurious looks.

TikTok is the complete opposite of this. Users on TikTok don’t want to see you posting things done with the most amazing cameras with the most incredible editing tool, they want to see the real you. One of the best ways to post “the right” video is by jumping on the trends that you see racing around the platform. Not only will this make you more personable and relatable, but your video will be more likely to be seen by more people, and you don’t have to spend so much time thinking about original content.

Hard sell

As a business or brand, it might seem like second nature to market yourself by hard selling your products to your audience, but this is something that will never work on TikTok. TikTok is first and foremost a social media platform where people come to be social and find entertainment, and just scrolling through people selling their products isn’t exactly what most people find entertaining.

While it is still okay to include a few posts where you promote your products, you should try posting things that you know will be entertaining and interesting to your audience. You could include a variety of content such as a behind the scene of your company, meet the team videos, sharing content that is related to your brand, and even follow various different trends which will make your content more likeable. This is one of the best ways to market organically and successfully.

Trying to reach the wrong audience

TikTok is a massive platform with over a billion users that are active monthly. With such a large audience, its practically impossible to target the entire platform of users. The demographic of TikTok is typically much younger than that of other platforms, with most users being teens and tweens, and a lot being young adults.

Above and beyond this, you should always try to target a specific audience that you know will be interested in your content. This should be your niche. By doing this, you will receive a lot more engagement.

Not using hashtags

One tool that a lot of businesses and brands tend to neglect or not know how to use, its hashtags. By making use of these correctly, you can reach an incredibly large audience that falls part of your niche, but you need to ensure that you are only using ones that are related to your content.

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