by Aveline MacQuoid on June 28, 2021

in Extras

4 Tips To Create High Quality Stock Footage That Sells

When it comes to marketing, there are so many different areas for you to trod into. Especially in today’s day and age, this means venturing into the digital market and ensuring that you come up with high-quality photos and videos, among others. Digital marketing has a high audience reach, simply because many people are now spending so much of their idle time online. And, apart from the content per se, usually, it’s the videos and images that capture their attention the most in the online, visual community.

To be able to keep up, it’s important to have high-quality stock footage all the time. Not only should these be marketable, but they should also sell well. Fortunately, this doesn’t necessarily mean that you’ve got to have the expensive tools and equipment to do it. It’s more of your technique that matters, hence there’s a need to focus on this area of improvement.

As a brief background before proceeding below, watch this video first to learn more about how good stock footage is no longer just far-fetched in the future, but in the present:

If you’re looking for means on how you can create high-quality stock footage that sells, then continue reading through below.

  1. Have A Video Strategy

Like any other goal or activity that you’re going to have in your business, it’s always a sound idea to begin with a good strategy. Never start with anything without a well-made plan, otherwise, you may be all over the place.

Your video strategy will shape and guide the entire process, and ensure that you’ve got the right metrics to measure its propensity for success and sales, be it for use on traditional marketing, on your website, or social media platforms. Most importantly, when you’ve got a video strategy to shape all the processes, you’ll have to go through with your videos. This can increase the potential of coming up with highly professional footage.

In coming up with your video strategy, be sure you’ve got the following important elements:

  • The kind of stock video you’ll want to have and keep, depending on the creatives you intend on achieving for your business;
  • Know your working budget for the stock footage you want to create in every business period. Also, have proper licensed for your footage from Filmsupply or any other related companies;
  • Knowing how frequently you’ll post videos will determine how much stock footage you need to have to keep up with this frequency.
  1. Consider Your Tool Limitations When Writing Your Script

When you’re writing your script for your stock footage, don’t do anything that’s beyond the capacity of your tool. Remember that the core purpose of stock footage isn’t meant to be highly specific. It’s meant to be used for a variety of purposes. So, for it to be versatile across different purposes, means it should work to be a blank canvas for those various usage intentions.

For instance, if you’re writing a script with stock footage for a pillow company in the manufacturing line, don’t be too specific as to focus only on manufacturing. Otherwise, it may be challenging for you to find and even create stock footage for the company. Usually, other bedding products are included in their manufacturing plant and may be seen in the footage. This can greatly affect the authenticity of your testimonial-type stock footage.

Videographer filming models on city street using steadicam and camera.
  1. Use A Lot Of Light

There’s nothing else that screams poor quality than dark footage. When creating your stock footage, be sure that you use a lot of light. Remember that lighting creates a huge difference in the finished video in terms of quality, so if there’s anything that you should invest in, it should be the consistency with quality that comes from great lighting tools.

Generally, you’ll want to be able to make the most out of the natural light. There’s no substitute for the bright sun. So do your best to make all your stock footage early in the morning when the sun is at its best. Otherwise, taking them during the midday or when it gets darker may cast unsightly shadows on your objects. If you don’t have the means to harness natural sun all the time such as during the rainy season, then artificial lighting will do the trick.

  1. Set A Budget For High-Quality Footage

As earlier discussed, creating high-quality footage isn’t so much dependent on the tools that you’re using. Rather, what’s more important are your skills in coming up with good quality footage.

Your budget for high-quality footage shouldn’t just include the expenses that arise with making one per se. Rather, it should also include the expenses to cover for continuous training and education, so you can learn the latest techniques that come along in creating good stock videos.


Given that videos are creating all that rage now on social media sites, it’s not surprising that you’ve got to be able to keep up. Whenever you need to post new videos, you should automatically have stock footage of good quality. It takes time to master that technique, but the tips above will get you by. Eventually, all that effort will be worthwhile when you see that your videos and other media are bringing in sales and the results that you intended.

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