TIKTOK SONGS TO ENGAGE YOUR AUDIENCE

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by Mary Herd on March 30, 2025

in Extras

TikTok has officially returned to Apple and Google’s U.S. app stores after a brief removal due to national security concerns. With the enforcement of a potential ban postponed until April 5, the platform remains a powerhouse for digital content, boasting over 170 million American users.

At the core of TikTok’s influence is music. Songs aren’t just background noise. They define trends, inspire challenges, and drive engagement. A catchy track can turn an ordinary clip into a viral sensation, making music one of the most powerful tools for creators looking to capture attention and boost their reach.

This blog post explores the top TikTok songs that can elevate your content and maximize audience engagement.

Why Music Matters on TikTok

Music is the heartbeat of TikTok, driving engagement and discoverability like no other element. Trending songs increase a video’s chances of being seen, as users often search for or interact with specific sounds. A well-chosen track can elevate content, making it more entertaining and relatable while boosting its visibility on the For You Page (FYP).

TikTok’s algorithm heavily favors sound-based content. Videos using popular songs are more likely to be pushed to wider audiences, as the platform encourages trends that keep users engaged. By leveraging trending tracks, creators can increase watch time, interaction rates, and virality potential.

Many viral trends owe their success to music. For example, Doja Cat’s Say So inspired a global dance craze, while Megan Thee Stallion’s Savage led to countless remixes and user-generated content. Even older tracks, like Fleetwood Mac’s Dreams, found new life thanks to TikTok trends, proving how music can revive classics and shape pop culture.

Top Trending TikTok Songs for Maximum Engagement

Here are five trending TikTok songs that are dominating the platform, along with how they fit different content styles.

“Not Like Us” – Kendrick Lamar

Released in 2024, “Not Like Us” is a powerful track that showcases Kendrick Lamar’s sharp lyricism and dynamic flow. The song achieved significant commercial success, leading the Billboard Global 200 chart for two non-consecutive weeks and breaking multiple streaming records. Its intense energy and compelling message make it a popular choice for content creators aiming to produce impactful and thought-provoking videos.

“Abracadabra” – Lady Gaga

Debuting at the 2025 Grammys, “Abracadabra” is Lady Gaga’s surprise release that quickly captivated audiences. The track features a vigorous tempo and dynamic production, serving as an anthem to confront life’s challenges. Its upbeat and empowering vibe makes it ideal for creators focusing on motivational content, fashion showcases, or dynamic dance routines.

“Messy” – Lola Young

“Messy” is a soulful and introspective song by British artist Lola Young. The track has resonated with many for its raw emotion and relatable lyrics, spending a full month at Number 1 on the Official Singles Chart, marking the longest stint for a solo British female artist since Adele. Its heartfelt nature makes it suitable for storytelling, personal vlogs, or reflective content.

“Taste” – Sabrina Carpenter

Sabrina Carpenter’s “Taste” is a catchy pop track that has garnered significant attention. The song’s upbeat rhythm and playful lyrics make it a favorite for dance challenges and lip-sync videos. Its versatility allows it to complement a wide range of content, from fun skits to fashion reveals.

“Too Sweet” – Hozier

“Too Sweet” by Hozier is a melodic tune that blends his signature folk influences with a modern twist. The song’s soothing melody and heartfelt lyrics make it perfect for aesthetic edits, nature montages, or romantic-themed content. Its calming effect can add a serene backdrop to various creative projects.

Where to Find Music for Your TikTok Videos

Selecting the right music for your TikTok videos is essential for engagement and ensuring your content remains visible without copyright issues. TikTok offers a built-in music library with licensed tracks, but for creators looking for more options, there are two primary sources: premium platforms and royalty-free music.

Premium platforms provide a wide selection of trending and high-quality tracks, including royalty-free TikTok music, which allows creators to use soundtracks without worrying about copyright claims. These platforms ensure that your content remains fully accessible while maintaining a professional and polished audio experience.

Plus, they offer other features such as curated playlists, AI-powered music recommendations, and genre-based selections to help creators find the perfect track for their content. Investing in high-quality soundtracks not only enhances the overall viewing experience but also increases engagement, as well-chosen music plays a key role in boosting audience retention and interaction.

For those on a budget, some sources offer free music options, but these often come with restrictions, such as requiring attribution or limiting commercial use. Choosing the right source for your music not only protects your content but also enhances its reach and impact, allowing you to fully leverage the power of TikTok’s algorithm-driven sound trends.

Key Takeaways

Music is a driving force behind TikTok’s most engaging content, helping creators boost visibility and connect with their audience. Trending tracks enhance discoverability, while strategic song choices elevate storytelling, dance, and aesthetic edits.

Whether using viral hits or royalty-free TikTok music from premium platforms, selecting the right soundtrack ensures a seamless content experience. As TikTok continues shaping digital trends, leveraging music effectively can be the key to maximizing engagement and staying ahead in the ever-evolving creator landscape.

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