12 Ways On How To Promote Your Art Classes Using Brochures
Many artists struggle with promoting their work and looking for new opportunities, but there are ways to make it easier. Brochures are often overlooked by many artists as a way of advertising themselves because they believe that no one will see them or that it’s not worth the time and effort. However, this isn’t always true! In fact, brochures can be an easy way to advertise yourself and bring in more clients if you know what you’re doing. With these tips on how to use brochures as marketing tools for your art school, you’ll never have any trouble finding new students again!
1) Make sure your brochure is visually appealing.
Your potential students will look at your brochure before they take it, so you want to make sure that what they see will persuade them to pick it up. Put yourself in the shoes of the person to who you’re handing this out – could you walk away without taking a single copy? If yes, then you need to work on your design. Make sure it’s visually appealing and that the text is easy to read.
2) Use interesting headlines.
When someone is browsing through a stack of brochures, they can quickly decide if they want to keep reading or not. That’s why you need to make sure your headlines are catchy and that they stand out. If your headlines are boring, no one will read them and you won’t attract any potential students!
3) Be clear about what your brochure is about.
Too many businesses make the mistake of assuming that their audience knows exactly what they do. Unclear communication confuses customers and puts up a wall between you and them. Make sure your brochure is clear about what you do and what services you offer. If people don’t understand what you do, they won’t be likely to use your services.
4) Use interesting facts and figures.
Don’t just talk about what you do in your brochure, talk about the results that your services have yielded. Use interesting facts and figures to show potential students what they could expect if they used your services. This will help you stand out from the competition and prove that you’re an authority in your field.
5) Use testimonials from happy students.
If you have any happy students, use their testimonials in your brochure to show others what they can expect if they used your services. This puts a face on your brand and shows what you do as more than numbers and facts.
6) Make sure the layout makes sense.
When designing a brochure, make sure that it’s easy to read and understand. Have someone else look at it to make sure there are no mistakes or typos. A brochure with a confusing layout will only deter people from using your services.
7) Add an email contact so people can contact you easily.
There’s nothing worst than trying to find the person who offers the services you need and finding out that there isn’t a way to contact them. Make sure that your brochure includes an email contact or a website where people can learn more about you. This will make it easier for potential students to get in touch with you and inquire about your services.
8) Use high-quality images.
No one wants to look at a brochure filled with blurry, low-quality images. Make sure that all the images in your brochure are high-resolution and professional. This will show your customers that you’re serious about your work and that you put a lot of effort into your brochure.
9) Use fonts that are easy to read.
Make sure that the text in your brochure is easy to read by using fonts that are easy on the eyes. Stick to fonts that are simple and neutral so that they don’t distract from the content of your brochure.
10) Use a professional printer.
Your brochure will look more professional if you have it printed by a professional printer. This will ensure that the colors are accurate and that the finished product looks high-quality. Don’t try to print your brochure at home on your inkjet printer- it won’t look good and it will be a waste of time and money.
11) Use a mailing service to send them out.
If you want to reach a large number of people, use a mailing service to send your brochures out. This is a great way to reach potential customers who may not be aware of your business. Make sure that you target your audience carefully and that the mailing list is up-to-date.
12) Use Venngage.
Venngage is an online brochure maker that offers various brochure designs to its users. To give you an idea here are some brochure examples from their collection.
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A brochure is the perfect marketing tool to reach out to potential customers. It’s an easy way to introduce your business and showcase what you do. But, if you want your brochure to be effective, you need to make sure that it’s well-designed and properly written. If you’re ready to open your art school to interested students, start making your promotional brochure with Venngage today!